I don't have the relationship that I thought I did with my fans. Maybe I did early on when I had a couple thousand fans, but it's not like us anymore. It's the idea of Notch and the 'Minecraft' community.
I used to be really stressed about that: like, how do I follow up on 'Minecraft,' because I have this weird expectation to. But after a while, what I realized I enjoy doing is prototyping and playing with ideas.
I first wore a hat after seeing a friend wear a hat. It seemed like a neat way to keep snow off my head without having to wear a beanie, so I tried it on for a while. Turns out I started wearing the hat at around the time people took pictures of me and put them online and in newspapers, so it kind of became part of my public image.