Role models who push us to exceed our limits, physical training that removes our spare tires, and risks that expand our sphere of comfortable action are all examples of eustress – stress that is healthful and the stimulus for growth.
Marketing to me means to identify exactly who your ideal customer is: knowing their behavior, knowing their age, knowing their gender, knowing their location. And 9 times out of 10, in my opinion, the easiest way to do that is to just sell to people who are as similar to you as possible.
The guiding tenant, which I encourage you all to embrace, whether it’s looking at split testing for a start-up, whether it’s looking at increasing profits per user, average revenue per user or changing your body, is to pause and reflect whenever you find yourself on the side of the majority.
I recommend to all people, even if they don’t plan on being a writer per se, that if they want to tighten up their thinking and have it improve everything else, they should focus on short-writing exercises with people who can edit their work. And the person who edit’s their work, for let’s say extra fluffy language, doesn’t have to be a great writer, they have to be a good thinker.