I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins; you can't exist in an Apple world because they want 30 percent, and they don't care that you only have 7 percent to play with.
With 'Rage,' it was a little bit different because this was going to be the public's first interaction with the 'Rage' IP. Early on, right after the tech demo, there was some marked concern internally how much of a bad thing it would be if the game went out and it wasn't well released and people got a bad taste off it.
I discovered, to my amazement, that all through history there had been resistance ... and bitter, exaggerated, last-stitch resistance ... to every significant technological change that had taken place on earth. Usually the resistance came from those groups who stood to lose influence, status, money...as a result of the change. Although they never advanced this as their reason for resisting it. It was always the good of humanity that rested upon their hearts.
Somebody asked me what I thought next generation meant and what about the PlayStation 3 was next generation. The only next gen system I've seen is the Wii - the PS3 and the Xbox 360 feel like better versions of the last, but pretty much the same game with incremental improvement.
Hardware wise, there's a lot of marketing hype about the consoles. A lot of it really needs to be taken with grains of salt about exactly how powerful it is, ... The Xbox 360 has an architecture where you essentially have got three processors and they're all running the same memory pool and they're all synchronized, and cache coherent, and you can spawn off another thread in your program and make it go do some work. That's kind of the best case and it's still really difficult to turn into faster performance or getting it to get more stuff done in a game title.
You just have to adapt, and you have to realize where people are going to actually play their games. It used to just be Nintendo and PlayStation, and now it's all kind of devices. So you've got to learn to adapt what you know from the technology into those areas... I've been wanting to do a mobile game for a long time.
By the time we get to the 2040s, we'll be able to multiply human intelligence a billionfold. That will be a profound change that's singular in nature. Computers are going to keep getting smaller and smaller. Ultimately, they will go inside our bodies and brains and make us healthier, make us smarter.
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
One of the reasons microcomputers progressed so fast is people are willing to accept crashes. It's faster to build something and try it, even if it means you'll have to rebuild later... If you spent too much time building and massaging one vehicle, you don't learn anything.
I know when I grew up, it was, if it was daylight outside, get outside. Well, now, with the technological age of computers and everything, everyone's inside virtually going everywhere they want to go, virtually having relationships, virtually traveling across the neighborhood, virtually going to that island.
The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't.
With ZeniMax, they have a lot to be proud of. 'Fallout 3' is one of the favorite games of so many of our people. But they had zero overlap with the things we do. We do the best shooters in the world. It's a perfect hand and glove fit. We started talking about this before they rolled out 'Fallout 3'. We watch them roll it out worldwide.
Within a few decades, machine intelligence will surpass human intelligence, leading to The Singularity -- technological change so rapid and profound it represents a rupture in the fabric of human history. The implications include the merger of biological and nonbiological intelligence, immortal software-based humans, and ultra-high levels of intelligence that expand outward in the universe at the speed of light.
High-end BREW phones aren't nearly as limited a gaming platform as you might think - they are a lot more powerful than an original Play Station, for example. Java phones, however, are saddled with a huge disadvantage for gaming.
How many times have you been watching an episode of 'South Park' and thought, 'I'd like to be able to watch this on my television while hooked into my mobile device, which is being controlled by my tablet device which is hooked into my oven, all while sitting in the refrigerator?'
I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer.
The biggest problem is that Java is really slow. On a pure cpu / memory / display / communications level, most modern cell phones should be considerably better gaming platforms than a Game Boy Advanced. With Java, on most phones you are left with about the CPU power of an original 4.77 mhz IBM PC, and lousy control over everything.