It's rewarding to be able to change people's perceptions of reality, ... They just see their environment in a different way. They have a kind of different-colored glasses that they can see their world in. To me, that's really cool - when games can change you.
Somebody asked me what I thought next generation meant and what about the PlayStation 3 was next generation. The only next gen system I've seen is the Wii - the PS3 and the Xbox 360 feel like better versions of the last, but pretty much the same game with incremental improvement.
The console games, as they come out with this new generation, will have a temporary advantage in price performance, but there are still many things you can do on a PC, more conveniently than you can do on a console machine.