You always try to do your own thing. One of the things I wanted to do was to write a book that combines some of the best traits of contemporary fantasy with some of the traits of the historical novel.
Much of what the industry is proposing is already law, such as producing ads that aren't misleading. What we clearly need is more authority and resources to ensure that all marketing, not just the amount spent on direct-to-consumer advertising, is honest and accurate.
Without a way to legally enforce these guidelines under law, it's a good bet that the drug industry will continue giving short shrift to side effects and safety concerns in its advertising. Congress needs to act to ensure consumers and doctors know about all the potential safety problems with a drug, and not just the pretty picture industry wants to paint.