Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].
If you really love films, and you really want to get the full impact, there's a huge difference between watching something on a small screen with a mediocre sound system and watching it on a giant screen in a giant theater with a huge beautiful sound system. I mean, the difference is electric.
This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.
Do you understand? Man needs entertainment simply to hide his madness. If he was perfectly sane, he would not need entertainment. He could just sit and watch this bamboo grow. He does not really need entertainment.
A film is sort of binary - it either works or it doesn't work. It has nothing to do with how good a job you do. If you bring it up to an adequate level where the audience goes with the movie, then it works, that is all.
When I'm making video games today, I want people to be entertained. I am always thinking, How are people going to enjoy playing the games we are making today? And as long as I can enjoy something other people can enjoy it, too.