Coaching is about, "How do I get people to play at their peak level?" It is a spiritual quest. And if it's not that, you don't have a challenge, you don't have a mission. Forming a brotherhood and trying to move it forward - that's what coaching is.
Since beginning my work in areas like addiction, for example, I have seen time and time again that the roots of poor mental health in adulthood are almost always present in unresolved childhood challenges.