Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long.
There is a power under your control that is greater than poverty, greater than the lack of education, greater than all your fears and superstitions combined. It is the power to take possession of your own mind and direct it to whatever ends you may desire.