I lost that excitement I had when I first started out. It was all about the need to just get a job, and so I found the joy again when I was writing Deuce Bigelow. I was laughing so hard and along with my writing partner at the time, simply laughing until we cried.
I mean, 'Ocean's Twelve' went there for a week and pissed off everyone. They were shooting in windows and people would call the police, but the police would go, 'Oh, George Clooney, can I have a picture?'
Much of what the industry is proposing is already law, such as producing ads that aren't misleading. What we clearly need is more authority and resources to ensure that all marketing, not just the amount spent on direct-to-consumer advertising, is honest and accurate.
Well, Adam (Sandler) just wanted me to play myself. He said 'Come on, no one has ever seen that.' So he would actually come on the set and say, 'No, no, no, no ... Come on ... No, no, no, no. Just be yourself.' (I) have a tendency to want to be goofy.
Without a way to legally enforce these guidelines under law, it's a good bet that the drug industry will continue giving short shrift to side effects and safety concerns in its advertising. Congress needs to act to ensure consumers and doctors know about all the potential safety problems with a drug, and not just the pretty picture industry wants to paint.